Brand Refresh for ABX (ArchitectureBoston Expo)

Design | Minimal Shapes and Lines

ABX | ArchitectureBoston Expo is the place to explore new ideas in building and design, learn new research on materials and technologies, and provide an opportunity for AEC and design professionals to meet face-to-face. The average ABX attendee is a 55+ year old male architect with purchasing power from a Boston firm with up to 10 employees. The client requested a fresh look/feel. They liked the use of bright colors used in last year’s design

Inspired by abstract architecture photographs found online, minimal shapes and lines are used to create a modern, sophisticated, as well as professional look and feel for ABX20 brand campaign

The theme of the images used for the ad sample is Spiral, which symbolizes life, nature and creativity, while the images used for the banner and the meterboard emphasize light

The lines imply connections

The background images can be light gray or dark blue; the bright blue-green works well with the ABX logo orange and adds liveliness