Brand Refresh for IMHX (UK’s Intralogistics Event)

Design | Forward momentum and ever-evolving technologies

IMHX is the UK's leading logistics and supply chain exhibition, attracting thousands of decision-makers responsible for planning, specifying, installing, operating, and maintaining warehouses, storage facilities, and distribution and fulfillment centers.

The core challenge was making a technical, industrial industry feel visually exciting rather than dry or generic, while also helping IMHX stand out among competing trade shows. The solution was to build the concept directly from the IMHX logo itself: a 45-degree-angle design that captures a sense of forward momentum and ever-evolving technology. This gave the brand a distinct visual signature rooted in its own identity, rather than relying on industry-standard imagery.

Conceptual images representing warehouse technologies reinforce that sense of progress, while a bold, bright color palette reflects the industry's vibrant, fast-paced, and constantly developing nature—helping the brand feel energetic and forward-looking rather than blending into the trade show crowd.