Brand Refresh for IMHX (UK’s Intralogistics Event)

Design | Forward momentum and ever-evolving technologies

IMHX is the UK’s leading logistics and supply chain exhibition company. As the UK’s most comprehensive exhibitor of materials-handling equipment, IMHX attracts thousands of decision-makers responsible for the planning, specifying, installing, operating, and maintaining of warehouses, storage facilities, and distribution and fulfilment centres

Inspired by the IMHX logo, I came up with a 45-degree-angle design concept. It captures the feeling of forward momentum and ever-evolving technologies

Conceptual images represent warehouse technologies

Use of bright colors reflects a vibrant, fast-paced, constantly-developing industry